The value received from this course was ten times the investment at minimum. Within the first month I landed my first coaching client! I’ve been able to learn not only the tools and strategies that world class coaches use, but I’ve developed a fundamental understanding of how people think, act, and behave. This isn’t your typical “fill in the blank” marketing program. Sean makes sure we understand why we are taking each approach, what happens in the brain of our clients when they buy from us, how to overcome self doubt and imposter syndrome. Working with Sean Smith has truly changed my life in unimaginable ways.
Candice KellyQ: Is it even possible to build a successful coaching business nowadays with all the competition and/or crap online, if you’re NOT a hard-core marketer teaching marketing to marketers?
A: Yes, you can absolutely still create a fulfilling, lucrative business by helping people live better lives.
But Toto…
Things are not like they used to be. In fact, nowhere near like they used to be.
Why does that matter? Because the things that used to work aren’t working anymore. And if you try to follow the blueprints of the MARKETERS TEACHING MARKETING TO MARKETERS, it’s even worse because those blueprints are mostly based on what used to work.
The coaching industry has changed. The internet has changed. Marketing has changed. Social media has changed.
People have changed.
I remember when I got certified. Yay! And, now what? How would I actually build my business? Because of the work I’ve done with Sean, I was able to quit my job in June last year and I consistently make just over $3k / month working for myself as a neurotransformational life coach. I am deeply rooted in my purpose, fired up with passion, and the things that used to stop me are literally powerless.
Once I gave myself permission to be authentically me, I attracted 4 new clients to my business in less than 2 weeks and I currently have 17 private coaching clients. Each one brings me an incredible amount of joy. I am confident in my offer, aligned with my message, and certain in the value my coaching provides. I truly believe I have something worthwhile to say; something that can help another human, and I’m no longer afraid to be seen.
I have a YouTube channel with engaged followers, an opt-in that I love, I’m learning how to create my podcast, my email list is growing, my first book is being edited, and am creating like I’ve never created before. I stopped worrying about being perfect and gave myself permission to play and create and find what feels good to me and people are attracted to that. I’m just getting started and I’m thrilled for what’s to come.
Michelle Moore, South CarolinaWe live in a new world where one of the scarcest resources available is ATTENTION. We have so many distractions! So many bright shiny objects to chase all day long if we want.
In fact, most of you won’t make it more than a few more paragraphs. Now, that might be because my copy writing is sh*tty, or it might be because your brain is no longer programmed to stay focused for longer than a few beats, while it waits for the next notification.
(My ego would like to think it’s the latter)
If I would have hired a sharpshooting copywriter, they’d have you already believing you’re not good enough and scaring you about what life will be like (horrible) if you don’t buy this program.
It’s like a non-stop stream of the first 10 minutes of the news…
Fear! Death! Blood! Nobody’s safe!
This is happening for all of us. So, it’s increasingly harder nowadays to get the attention of our prospects. Especially online. Especially trying to get people to read sales pages, like this one.
Hmmmm… {rethinking my strategy}
Anyway, the key to getting people’s attention is to speak to something they’re actually more interested in than their distractions.
So if you’re interested in building a business in the coaching industry in any capacity, keep reading.
I talk to coaches and people wanting to be coaches all day long. They’re frustrated. They’re concerned. They’re overwhelmed. But most of all…
They’re skeptical.
Skeptical because they’ve tried so many things that haven’t worked.
Skeptical because they’ve invested a LOT of money without any returns.
Skeptical because they don’t know what to change.
If any of that resonates with you, you’re not alone. And if you’ve decided that you want to make a committed effort to build a business based on your passion of changing people’s lives, stick around.
We need you.
And THEY need you. The people who have been assigned to you, and you assigned to them.
See I believe there are people out there who will ONLY be helped by your unique message, the way you individually put words to the thoughts in their heads.
I call those people your seekers, and right now, they are seeking your wisdom. But they are likely being bombarded with tons of marketing messages from companies who’ve hired marketing sharpshooters.
Companies who are seducing them with cookie cutter, one-size-fits-all, get-rich-quick, magic-bullet, turn-key, step-by-step formulas to change their lives.
Companies who are literally paying thousands and thousands of dollars each month to hire copywriters, ad specialists and conversion wizards.
Now, all of that is fine… for the right person. But if you’re not a marketer teaching marketers how to market, you’re not that right person.
If any of those variables are different – either…
You are NOT a hard core marketer, or
You are NOT teaching marketing, or
Your ideal client is NOT a marketer
…then your recipe needs to be different.
It’s time to change the game you’re playing. Not yourself.
A lot of marketing is based on you being broken or lacking something. The general message is…
“You’re messed up. You need to be fixed. This will fix you.”
So a lot of people are trying to first be somebody they are NOT. They’re learning to…
Be… someone else.
Not only is that not the truth – you don’t have to become anybody else to succeed – My contention is that you MUST not become anybody else if you’re going to succeed in todays’ world of mass marketing.
It’s time to get back to fundamentals. If you don’t, you can’t succeed in an unstable marketing world.
Most coaches fail.
Not because they lack the ability to succeed, but because they’re following someone else’s plan. When you follow someone else’s plan, it’s inauthentic to you.
Understand that most of the visibly successful coaches in the industry are VENDORS to the industry. Which is fine. We need vendors of course for us build our businesses. But if you’re not a vendor, you need a different approach.
Please don’t get me wrong. I’m not saying all coaches out there are miserable or bad people. Not at all. In fact, I think most of them are great people and there are tons of authentic coaches doing beautiful work in the world.
But when it comes to marketing in our new society…
Fads are shaky.
Fundamentals are solid.
Don’t keep searching for the latest shortcut tools and rules. Instead of trying to fit your unique qualities into an assembly line approach, you need to start with YOU.
Let’s look at your unique gifts, your unique lessons, your unique desires, your unique style, your unique circumstances. And then…
Build the right business around YOU.
I want to start a revolution of authenticity.
An army of coaches who give a damn enough to be real, honest, and transparent.
Trust me, the world needs you more than ever.
If you’re still reading, this must be landing with you. You’re probably a dolphin, just like me and just like my community.
This is a distinction, it’s not a value judgment. Neither one is good nor bad. They’re just DIFFERENT.
On the surface, there are many similarities. They both live in the ocean, they both have gray torpedo shaped bodies with fins and tails.
But if you take a closer look, they are VERY DIFFERENT…
Sharks are cold blooded fish who breathe through gils with a vertical tail that goes side to side.
Dolphins are warm blooded mammals who breathe through lungs with a horizontal tail that goes up and down.
Dolphins who try to swim like sharks will drown.
Every. Single. Time.
Your skin isn’t as rough as theirs.
Your diet isn’t the same as theirs.
Your tail doesn’t move like theirs.
Your body doesn’t swim like theirs.
There’s nothing inherently wrong with sharks. (unless they are intentionally deceiving people, but that’s a different rant)
So how does this relate to the real world of actually building a coaching business?
Sharks are usually the people you see on the front line of marketing. The ads and the funnels and the gigantic email lists, teaching marketing & conversions & money.
Which, again, is totally, 100%, completely OK. All of those are important. All of those are necessary parts of business. As long as they’re authentically aligned with who you are!
In other words…
If you’re a dolphin, don’t go to shark school.
There are only two options if you do…
- Become a shark & succeed (by losing who you truly are)
- Fall to the bottom of the ocean because you’re wagging your horizontal tail left & right, and you’re moving your up & down body side to side, and you’re hunting food you can’t eat, and you’re filling your lungs with salt water trying to breathe through gils you don’t have.
Please…
I have spent thousands of dollars working with Sharks, beating myself up when I followed their formula that felt like a shoe a couple of sizes too small…and didn’t get the results I was seeking. Now I can go backward to move forward and create a foundation that will give me the confidence to move forward and serve the seekers I am meant to serve. Thank you, thank you, thank you!!!!
Do NOT try to change who you are.
Become MORE OF YOU.
This is where business fundamentals come into play.
I don’t want to teach you how to be like anybody else, including myself. (Lord knows one of me is ENOUGH!) =)
I want to teach you how to succeed being YOU. How to attract clients being YOU. How to change lives being YOU.
We are not ignoring the business skills of sales, marketing, branding, systems, funnels, etc.
We are putting them in order, making sure they are ALIGNED WITH YOU.
In a recent survey, I heard that more than half of the people who want to be coaches are not currently confident in their skills and abilities to change people’s lives.
Let me ask you a question… if you’re not confident in the quality of the product (you), then how can you confidently market yourself?
If you don’t have the certainty to put yourself out there for maximum visibility, then some internal work needs to be done to increase your confidence and courage.
If you don’t, then…
Marketing is the WORST thing you can do.
Premature marketing – when you don’t yet certainty around yourself, your services, your marketing and your seeker – is DANGEROUS.
Trust me, I’ve been there. I’ve made just about every mistake that can be made and have watched countless coaches make deadly mistakes. Really smart people, with really valuable messages, that end up quitting.
Their value was high, but they were following the wrong recipe – one with someone else’s name on it.
Okay, enough about the problems, let’s talk about what you can do to build your business the right way, so it lasts a long time.
There are 3 phases of a solid, foundational, authentic coaching business…
1. Become VALUABLE
This is the most important step, but most coaches don’t spend enough time here, they just want to jump to #2 and #3 because they’re much sexier and they appeal to our tangible microwave desires.
In order to attract people’s attention, you must be offering them something more valuable than their problems, fears and distractions.
The value is found in YOU. You’ve learned a lot of lessons along your journey, that a lot of people can benefit from.
You don’t need to become somebody different, like most of the sharks are telling us, you need to actually be MORE OF YOURSELF.
We’re taught that we have to get more skills, lose our fears and just be better so we can succeed.
In today’s world, any steps you take away from your core self are heading in the wrong direction.
What creates more value is more truth, not more skills of manipulation.
Your highest value is not found in your skills or accomplishments or intellect, it’s found in your humanity. Your humanness, your brokenness, your flaws, your mistakes, your wounds.
Please trust me… your imperfections will bring you more customers than your perfection ever could.
Once we look inward and pull the value out of your experiences and lessons, in a meaningful, marketable way, it’s now time to…
Sean Smith’s passion and enthusiasm are truly contagious. He is a polished trainer, a dynamic coach and a master at empowering people to overachieve in all areas of their lives.
Jack Canfield, Co-Creator, Chicken Soup for the Soul, Co-Creator, The Success Principles, Featured Expert in the worldwide movie phenomenon, The Secret 2. Become VISIBLE
This is what we typically know as “marketing”. Websites. Branding. Social media. Funnels. Ads. Email lists. Blogging. Videos. Articles. Webinars. Joint Ventures. Affiliates. SEO. Traffic.
All of that is important, as long as it’s
- Built upon your unique personal foundation
- Aligned with your unique mission, vision and goals
- Specific to your unique message
- Speaking to your unique seeker (target client)
- Authentic to your unique personality, values and strengths
There should NEVER, EVER, EVER, EVER be two coaches following the same marketing plan because we are in a people business.
We are people, serving people. There are so many variables to consider, that’s it’s disrespectful to everyone involved to think there’s a one-size-fits-all approach to ANYTHING in this industry.
Oh yeah, let me not forget that nearly EVERYONE is afraid of visibility. So, we have to deal with that first.
Which is actually my greatest strength. I’ve been coaching people for over 13 years on their personal fears of visibility, rejection, judgment, failure and success.
This is where the INNER GAME of coaching must be addressed. Constantly.
If you’re human, you will brace yourself. You will resist. You will question. You will hesitate. You will wonder if it’s the right thing to do. You will want to find the easy way, the familiar way, the proven way.
“You cannot find a familiar path leading to new territory.”
Our intellect wants to make sure we don’t fail, lose or get embarrassed. Cool, thanks for that protection.
But your intellect will NEVER convince you to go for your dreams. It can’t. It can only protect you backwards, not project you forwards.
(I actually don’t know if “backwards” and “forwards” are real words, but whatever, I’m on a roll…)
Joseph Campbell said “If you can see the path, it’s not your path.”
This is HUGE! Most people are looking for a proven, pre-paved path to achieve their unique purpose.
Not gonna happen.
Visibility is absolutely necessary, so people see you and know who you are, but we have to do it in an authentic way first, an inside out approach.
It’s going to take a bit of time to find your rhythm, whether it’s a new message or a new platform or a new product, but it’s all doable.
Once you are valuable and visible, now it’s time to start earning income…
Sean has an ability to explain things in-depth without drowning you in pointless information, and his teachings have a way of crawling into your soul and equipping you with everything you need to be a leader and a healer. The transformation I received both intellectually and emotionally through his programs continue to be far more valuable than most things I’ve invested in. I wouldn’t hesitate at recommending his work to anyone.
Alexandra Covucci, Breakthrough Coach3. Become VALUED
In this business context, being valued means “getting sales”. People will value your services by buying your products and hiring you individually to coach them.
The reason that so many dolphins struggle with sales is 2-fold…
- They haven’t followed this order, so they don’t have the foundational certainty in themselves
- They are trying to sell like the sharks do
However, when every part of the journey is designed with YOU in mind, and your business is created as a unique extension of yourself, sales is a completely different experience for dolphins.
Done the right way, sales can actually be FUN.
You can make a lot of money helping a lot of people. And be massively fulfilled in the process.
At that point, your business is viable and the future is full of exciting possibilities. This is where you start to scale up in ways that serves your purpose even bigger.
These are the 3 main steps I want to walk you through, so you can create a business that supports your dreams.
I never wanted to be a coaches’ coach. I know some people who never made any money as a coach until they started teaching coaches how to make money as a coach. Ugh. Sometimes, it feels like a pyramid scheme to me.
My mission is to bring back the power of authenticity in this industry. So let me be authentic with you about how I got here…
Honestly, I’ve bought MANY courses, but most of them I didn’t finish, just because I felt it was either boring, not really valuable or just stupid. But yours is definitely a perfect match for me. You delivered so much content, so much in-depth training with so much passion and love and light heartedness. It’s just outstanding! In my opinion it’s one of the best ones out there..!!!!!
You will learn how to put your heart into your marketing. I’ve had the privilege of participating in many of Sean’s programs and Foundations of Marketing is superb. Sean always has a unique, fun way of teaching and he carries that into this program. Sean will challenge you to think differently and to approach your marketing in a way that is focused on what’s best for your seeker.
Coach Diane Burton
At the age of 13, as I was riding my bicycle to school, I pulled out of the bike lane to avoid being hit by a car that wasn’t stopping at a stop sign, and swerved right in front of my neighbor’s car speeding at 50 mph. He didn’t have time to hit the brakes. I didn’t have time to turn my head and see it coming.
Left leg was exploded. Blacked out in the air. Woke up to oncoming traffic. Somehow made it to the curb.
If you want to see me act this scene out in my one-man-show, watch this…
Thank. You. God.
Back to the Foundations of Marketing…
If any of this has resonated with you so far, let me share my program with you to see if it’s a good fit.
I know what causes most coaches to fail or succeed.
It’s NOT what most of them are searching for, and it’s NOT what most people are teaching.
People vs. Processes
Most marketing programs in the coaching industry are about PROCESSES. Marketing, sales, conversions, funnels, rules, tools and more rules.
Again, that stuff is important, eventually. But it’s the icing, not the cake.
YOU are the cake. Your seekers, the people desperately wanting the knowledge in your head, are the cake.
You have to understand and take care of PEOPLE during the processes. These are not just numbers on a report. They are humans.
You have to actually GIVE A DAMN. If you don’t, you won’t like me anyway and you definitely won’t ever be reading these words.
It’s the psychology of people (mostly yourself) that will make or break your business, especially as a dolphin.
So I’ve put together a program designed to help pace you through all the phases of building a solid business.
Introducing…
The Foundations of Marketing for Coaches
Here’s the program in a nutshell…
I’ve structured the program in a way that will give you what I know you need the most…
Strategy + Support
Everyone’s searching for the strategies to build a business, and I get it. That’s important. But very rarely do we get the support necessary along the way. It’s a long journey. There will be many, many questions you have.
We’ll be here for you the whole time. I promise you that this is the single greatest missing piece in this industry.
People don’t struggle, fail or quit because they’re just missing the strategies. Most of those strategies can be learned very quickly for free or through low cost programs.
Once you have the strategy though, you have to IMPLEMENT. This is where the game is won or lost.
“How do I apply the cookie cutter strategy to MY business?”
That’s the biggest question that knocks people out of the game. That’s where you need the most support.
And then, dealing with the resistance that WILL come up during the implementation.
Remember, I’m a LIFE COACH. I’ve been studying the elements of human behavior, belief change, commitment, fears, etc. All with the goal of helping people aggressively pursue their biggest, scariest goals and dreams.
Even if you’re wanting to build a business, you’re still a human. The inner game is the most important game for humans.
Structure of the Program
Intentions and Deliverables
The Main Goals are Simplification and Implementation
Add-Ons to the Course
As a bonus to this course, you’ll get access to 9 super powerful mastermind sessions where we discussed branding, book outlines, setting up podcasts, overcoming fears, and a ton more!
I don’t know if that seems like a lot or a little to you. I guess it depends on your level of experience so far.
At the risk of being the buzzkill, I can tell you that I’ve put this program together with the utmost care of what I know you will NEED along the way, not what your intellect WANT.
Most coaches just want a never-ending supply of high paying clients without having to do any sales or marketing or experiencing any personal resistance.
Right.
Good luck with that.
I won’t bullsh*t you into believing there’s a way to build a business without doing what it takes to build a business. People telling you that are full of crap.
I won’t convince you it’s easy, I’ll just commit to you that I’ll be there to help every step of the way.
This isn’t an assembly line approach. You’ll use some lessons and strategies more than others. But you will get what you need inside the container of this group.
Investment
Payment Options
I truly feel that I’m robbing you with your pricing (just saying…lol) because you ALWAYS OVER DELIVER WITH VALUE (no BS). Needless to say I’m totally stoked because I don’t have to break the bank with all these high end prices and low end value masterminds (no diss, just truth). You’ve made my year my friend, my amazing coach!!!
This way of talking about and teaching marketing was different from other courses I’ve taken. Different in a good way! It spoke to the part of me that wants to make sure I’m valuing the people I’m trying to reach and conveying the value of my work in my marketing. Being able to learn with others who want to market with integrity gave me even more confidence in using this course to learn how to market effectively and how to market my way.
Queen Wheeler For $497, you’ll get what I’ve learned after generating over $5,000,000 in this industry over 15 years of business. I know this market, I’ve seen it change multiple times throughout the years. I know what most people try that DOESN’T WORK and what’s necessary to be successful in the years to come.
I can’t promise that you’ll make nearly $300,000 in your first 18 months like I did in 2006-2007, although it’s possible.
I will promise that the program can pay for itself if you get just 3-5 clients from what you learn!
Special Scarcity Bonuses
If You Act Immediately!
“But that’s not all!”
“For the next 3 people who buy…!”
“There are only 19, 13, 10, 7, 4, 2, 1 1/2 spots remaining (in my online program with unlimited capacity)!”
Ugh. Stop it with those already.
I’m tired of these hype driven, bullsh*t scarcity tactics designed to get people to open their wallets. And so are you. If you’re not a Hell Yes, don’t join. I’m not interested in Jedi sales techniques.
When you say yes, MY JOB STARTS. Therefore, I’m not going to try to talk you into it.
Your “Special Bonus” is an amazingly fulfilling and lucrative business, plus a more empowered and higher quality of life, whatever that means to you. I won’t give you an extra set of coat hangers or more programs to overwhelm your mind.
Whatever I think you need to succeed is IN the program, you can bet on that.
FAQ’s
Don’t try to be the first person in human history to do it all on your own. I’ve never seen it happen.
Also, don’t try to achieve your dreams by following your fear-driven intellect. It’s literally impossible to do.
If you have any questions for me, please ask by sending an email to sean@CoachSeanSmith.com or call our office at 805-552-4423.
I look forward to supporting you in your journey.