There is ONE DECISION for All Coaches To Make…

About This Program – What People Are Saying – FAQs – Enroll Now

Let’s face it, the coaching industry is like the Wild Wild West!  There are no organizations with legal or regulatory power, no clear paths to achieve competency, no consensus about ANYTHING in the industry. 

As a result, most people get lost & overwhelmed with “What Should I Do to Get Clients?”

And that’s tough because without any clear regulations, you’re being bombarded with tempting sales pitches by slick sales people and advanced marketing techniques, convincing you that their thing is what you need to get your goal immediately.

But how do you decide?  Especially when THEY ALL SOUND SO GOOD.  

Is any of this familiar?  If so, you’re not alone.

And look, I’m not here trying to throw shade on anybody else or paint all marketers with the same judgmental brush.  I just know the industry intimately and I know the confusion that most coaches are faced with.

Here’s the MOST IMPORTANT element of the “right” program for you… it’s built around, wait for it… YOU!

There are no assembly line, one-size-fits-all, done-for-you, shortcuts or hacks or fantasies that will EVER work to build a fulfilling business around your unique value.

Please don’t fall into the trap that most coaches fall into… sacrificing themselves to chase success with a recipe that doesn’t even include their unique & most valuable ingredients.

If you do that, your business CANNOT have any meaning.  (trust me, that’s from 17 years of experience)

Nor, can it be foundational.  Meaning, your success, if you’re able to create any, will be short lived at best.

You are your biggest advantage.  

>> Most coaches are trying to figure out a message that sells, instead of teaching the message in their cells.

Don’t sell your soul, cell your soul.  And then sell with your soul’s message.

>> Most coaches are chasing sales, marketing & business tactics, but they don’t actually believe in their ability to deliver life changing results.

Without rooted certainty, your brain will constantly sabotage you.  The best marketing tricks & trends will be overcompensation for your lack of belief.  And your prospects will feel that, I promise. 

Can you relate to any of these scenarios?

If any, or several, of these resonate with you, you’re not alone.  It’s actually the most common experience of most coaches.  More later on why all of that happens…

Here’s the great news… it doesn’t have to stay this way.

It IS possible to unlock your potential and make the ultimate shift from chasing to creating, from employee to entrepreneur, and from struggling to sustainable success.

The path is simple & doable, as long as you are aware of (most aren’t) the required process and willing to (most aren’t) follow it.

The Client School for Coaches in 2025 journey will teach you how to:

It all starts with a single choice. 

A choice that can be intimidating for some… 

but that leads to the freedom and influence you desire & deserve.

You are here for a purpose

You have a calling deep inside you to make an impact on this planet.  It probably burns inside you.

You have something valuable to contribute to the world.  Even if you question it sometimes, or wish you were sharing it more powerfully, you know deep down that your voice matters.

You care about helping people change their lives.  You’re more of a teacher than a salesperson and you want to be playing a much bigger game.  

You know that becoming somebody who can CREATE your own opportunities, attract success and fulfill your purpose, is your next step to exponentially increase your results. 

It IS possible to build a coaching business on your terms, that supports the lifestyle of your dreams, and changes people’s lives all along the way.  

It IS possible to live a life of passion, purpose and presence, while feeling deeply significant in the lives you’re able to change.

It IS possible to live and leave a legacy of authentic influence (the kind where you don’t have to change who are to follow someone else’s recipe for success).

It IS possible to unlock the confidence and certainty inside of you to tap into an energy that can overcome any and all obstacles as they arise.

It IS possible to unlock your creativity so you create CONSISTENT, COMPELLING and CONVERTING content to truly change your clients’ lives.

It IS possible to make a LOT of money as a by-product of your authenticity and service.

So if you find yourself…

These are all common and normal for THE BEST COACHES to have.  Meaning, if you don’t have some or all of these, I actually don’t believe you’ll be a good coach.

It actually means you have the ability to connect to your heart & emotions, like a great coach does.

So, what’s the answer to all of this? YOU.

You are the answer.  I know that goes entirely against the programming we receive, but that programming was designed to protect us, not to empower us.

But the truth is, YOU have the answers & wisdom & courage & strength & lessons inside of you.  You just won’t ever be able to unleash them underneath the protective employee programming.

After all these years in this industry, seeing coaches come & go, start & quit… I’ve learned the following truth.

Anything that doesn’t start with, build around, and empower your unique gifts & talents, cannot succeed long term.  And I’ve not heard anybody say they want bursts of short term, unstable & unsustainable success.

(those are available by the way, and most of what’s on the menu in this industry)

Now is the Most Opportunistic Time in History for Good Coaches

Why?  Because the world is more disrupted than ever.  People are looking for stability, control, certainty and success in all areas of their lives.

Good coaching requires SYSTEMS change, not SYMPTOMS change.  

Same thing goes with becoming a successful entrepreneur.  Focusing on the informational symptoms will not create long lasting foundational success.

Part of becoming a successful coach is becoming an embodied leader of transformation, for yourself and your clients.

Mind. Body. Spirit.

It’s not an immediate shift, nor is a comfortable one all the time.  But it’s worth it.

You can either choose the path of GROWTH or COMFORT, not both.

If you’re not committed to growth, this program won’t be for you.  Neither will achieving anything else outside of your current comfort zone.  (sorry, not sorry)

But if you are committed to your growth, to paving the road toward your purpose, to serving people with your message and to being successful in the process, it’s possible.

I’m assuming, by the fact you’re still reading, that you’ve said yes, you’re committed to growth.

Great, that’s the first step.  Now let’s talk about turning that commitment into reality.

Why most coaches ultimately fail

I’ve been focused on this question for well over a decade.  Of course, there are many variables since we’re talking about individual humans.  But if I could boil it down to one thing, it would be…

1) They never become CLIENT READY

2) They purchase programs and implement strategies that are not necessarily bad choices, but they are made at the WRONG TIME.  Making the right choice at the wrong time can be just as damaging as making the wrong choice (maybe even worse because it will feel SO CLOSE to being the right choice!)

Any of this sound familiar?  It’s literally the process of nearly every single human as we develop.  So, you’re not alone.

This matters because BECOMING an entrepreneur is much less about learning information about sales, marketing, messaging, or any other business skills.

In fact, it has very little to do with learning any more information at all.

It’s more about UNBECOMING an employee and UNLEARNING all of the protective conditioning that’s getting in the way so that you can implement the information you already have inside you.

Coaches don’t have an information deficit problem, we have an implementation deficit problem.

And because of that, any attempt at learning new information without learning how to implement the information is, unfortunately, useless.  :-/ 

Imagine you’re in a brand new powerful boat.  It’s polished beautifully, has a full tank of gas, the ignition turned on, the motor howling, you’re ready to go.

But what you don’t know is that below the water, unseen by you, is an anchor embedded into the bottom of the ground.  How far will this boat get?

Release Your Anchor

No matter how much you rev the engine, no matter how good you are at driving the boat, and no matter how motivated you are to get up to speed, you’re not going anywhere.

Even if you put the most powerful engine ever created inside the boat, and you manage to overpower the anchor to drag it along, the boat will never go anywhere near as fast as it could otherwise go without the anchor.

Ever feel like you’re just not getting as much out of your skills or motivation that you desire & deserve?  It’s most likely because of that unseen anchor below the water.

Some of it is the entrepreneurial journey that you literally cannot know simply because it’s in the future, with many corners you can’t currently see around.

Some of it is in your own individual programming.  Values conflicts.  Belief ceilings.  Identity limitations.  Behavior patterns.  Fears.  Sabotage.  Habits.  Uncertainty.  Unknown.  

But here’s the GREAT NEWS!  Anything learned can be unlearned.  Anything that was put on you can be taken off of you.  If you were once an entrepreneur in spirit, you can once again get back to it.

It’s not about doing anything different, it’s about doing everything differently.  

Where do most programs fall short?  

Not with information, that’s for sure.  They are loaded with it.  In fact, most coaches crave more information.  

Most programs fall short in providing, promoting, facilitating and supporting embodied implementation.  

Did you know that the majority of the decisions you make are not made with your mind, but with your body?  And they’re not made based on information, but rather identity?

Filling your brain with more information isn’t the answer.  Filling your mind with more motivation isn’t the answer.  Releasing the brakes & unleashing your creator is the answer.

Information vs. Transformation

Information keeps you in-formed, meaning it keeps you in the same form, with just more intellectual stuff piled on top.

Transformation causes you to trans-form, meaning you change form.  

What you need is a change in your neurology.  I call this Neuro-Transformation™.

You’ve already put in your dues.  You’ve already paid the price.  You’ve already learned the life lessons.  You’ve already developed so many of the ingredients in the recipe of an unstoppable entrepreneur.  The only thing left is to unlock it.

If you truly want to transform, you must follow a transformational recipe, 

not an informational recipe.

It’s no secret that more and more people are flooding into the coaching industry all the time.  If the expert information was really all people need, then don’t you think everyone would be succeeding?

In fact, it’s the opposite.  The more access to expertise we have, the less successful we’ve become.

Again, not an information deficit, but an implementation deficit.

So how will you stand out from all the competition?  

Ideally, these 3 elements come together so you can follow what I call the…

““Coaching Evolution Cycle””

It’s quite simple.  But instead of keeping it simple, most coaches follow something that looks more like this…

Assuming you do want to make the necessary shift to build a successful coaching business around your message, you must…

Be willing to SIMPLIFY so you can AMPLIFY

Before going any further, where does all this information & all these philosophies come from?

I call it “Looking Back Wisdom” as opposed to what most people are looking for and teaching from – “Looking Forward FortuneTelling”

Or to be more truthful, I should say – “Fortune Selling”.

It’s 17+ years of

• Pounding the Pavement
• Over $8,000,000 earned
• Over $500,000 of investing in self, structure & systems
• Wild Success
• Massive Pain
• Huge Impact
• Bankruptcy
• Brilliant Choices
• Terrible Decisions
• Mountains of Motivation
• Tons of Tears

Don’t hope the wind dies down, learn how to sail.

Mastery Level Learning doesn’t rely on external circumstances, it creates internal certainty, capable of handling ALL circumstances.

Ok, now I’m fired up.

This is an opportunity for you to RISE.  For you to see the challenges that lie ahead and start running faster toward them.  Toward you.  Toward the YOU you were produced to be. 

The BIG YOU, not the small one.

The BOLD YOU, not the scared one.

The REAL YOU, not the safe one.

The SOUL YOU, not the ego one.

And remember, every step you take on this journey of embodied growth & evolution is an investment in your future clients because you’ll be guiding them along a similar path.

You cannot change the rules of entrepreneurship (which is what most programs try to convince us), you can only grow the capacity to follow them to your advantage

Introducing a program designed to help you become UNSTOPPABLE as an entrepreneur.

20 Transformational Results You’ll Learn to Create For Yourself & Your Clients:

Client School is for You If…

You have confidence in your coaching skills, but you’re not earning any, or enough, money

You want to develop more confidence in your coaching skills while developing more business certainty

You want to make a much bigger impact in the world and you’re willing to do what it takes to bust through your internal ceilings

You are just starting out as a coach and you want to build the right entrepreneurial muscles before making all the costly mistakes most coaches make

You thrive with community support and accountability

You’ve been a coach for a long time, but something is holding you back from the business success you desire and deserve

How is Client School structured?

The short answer is that it’s structured to MAXIMIZE YOUR GROWTH as a coach, creator & entrepreneur.

You must understand that nearly all learning is modular & linear.  It’s how we’ve been learning almost everything for almost all our lives.

Embodied Learning is a COMPLETELY DIFFERENT WORLD.We’re going to support you Un-Learning, Re-Learning, De-Programming and Re-Programming so you can become unstoppable. 

I3 > I.Q. 

Business success doesn’t depend on your intelligence, it depends on this continuum…

Information → Implementation → Iteration

To that end, C-School for Coaches 2025 contains…

Let’s be clear… this is NOT a 6-month program.  This is a REST OF YOUR LIFE program.  You’ll be making systems changes, not just symptoms changes like most people.  

When you change your foundational beliefs, identities, drivers and actions, it will change your life and business forever.

There are 2 types of required learning levels that you will receive from the program…

Soft Skills (95% of your success)

Hard Skills (5% of your success)

This program is designed to help you create more meaning, impact and fulfillment for yourself and your clients.

But make no mistake about it… WE WANT YOU TO MAKE MONEY!

When you make money, that means more people will get supported through your coaching, which means you are helping us heal the planet.

This is FLOW-THROUGH TRANSFORMATION

If you want to transform your clients through their own transformations, you’ll need to go through the process on your own.

This program will help you be a better, deeper, more embodied leader as a coach.

Investment Options

The value of the program is easily in the tens of thousands of dollars considering the lifelong changes you can unlock and turn into financial success and internal happiness.

Imagine if you spent the year with us implementing, iterating, learning, growing, testing, tweaking, changing your relationship to fear, creating transformational content…

Do you think you could attract a couple paying clients?

The average paying client from new coaches in our community is between $200 – $500 per month.  Let’s go with the low end… 

If you attracted just 1 year-long client from the wisdom and experience you’ll gain through C-School, you’ll likely make up for your investment.  But…

• What if you attracted 3 or 5 or 10 private clients?  
• What if you get your book outlined or fully launched? 
• What if you create an online course to help more people?
• What if you unleash your creativity forever?
• What if you meet 2-3 business partners who promote your products?
• What if you just have a year of massive fun, creation and growth?
• Would it be worth it?

Here’s an even better question… What is the cost of not taking action? 

Whether you join us in this program or not, what if you don’t get out of your way, don’t align your actions with your soul’s purpose, don’t get into committed momentum, don’t manage your fears and don’t get your message into the world?

How much money, impact and opportunity will you be leaving on the table?

The most successful entrepreneurs are driven by avoiding the cost of NOT taking action than by avoiding failures and fears.

Having shared all that, here are your two options…