Sean Smith taught me that knowing the basics is not enough to bring dramatic change to your clients. This program is a MUST if you want to be a part of a community of confident and capable coaches.

Patricia Gross, New York, NY

Intro to Neuro - Transformational Coaching

  • 10 Deep-Dive Training Modules
  • Extensive Course Curriculum
  • Proven Coaching Strategies
  • Belief Change Tools & Exercises
  • Ongoing Community & Support System

What MOST Coaches REALLY Want

Most coaches get into this business because they want to help people. You probably experienced the same overwhelming relief that I did the first time YOU were coached. That was it for me. I was hooked right then and there and I knew with certainty that this is what I was put on Earth to do. But I was a neophyte. I didn't just need knowledge, I needed EXPERIENCE. I needed to practice it, see it demonstrated, experience it for myself and immerse myself in the work. And even then after years and tens of thousands of dollars in coaching and training, I needed clients. Then I really discovered just how powerful this work was.

People were entrusting me with their lives, their deepest secrets, their most intimate details and at that point I needed confidence in all of the knowledge I had amassed. Now I KNOW the power of what I can do. It took me 10 years to get here and my goal in training coaches is to give you the foundation of that confidence. I am not going to lie to you - this is a long process and confidence does not come without experience but in my training method you will find an immersive experience that will arm you with the tools you need to serve.

Sean Smith is a master teacher on principles of peak performance and emergent leadership. His life-strategies are quick to absorb and easy to put into action! Sean is the real-deal and a inspiration to us all. I've been around a whole lot of coaches, but never seen anyone who can free people from internal fear, pain and limitations like Sean can. The immediate transformations I've witnessed him create in people are nothing short of mind-blowing!

Tony Magee, MS, MBA, "The Destiny Doctor®" Author, Can't Shove a Great Life Into a Small Dream

About Elite Coaching University

Elite Coaching University is Elite Success Systems' coaches training and certification arm that is committed to serving professional coaches in their passions. Through training, digital products, coaching programs, events, and certifications, Elite Success Systems is a trusted resource for organizations, individuals, entrepreneurs and life coaches looking to improve education, organization, motivation, communication and outcomes. With a focus on empowerment, leadership, integrity, truth and excellence, ESS is dedicated to transforming lives.

CEO and Founder Coach Sean Smith’s mission is helping people break through pain, doubt, fear, and limiting beliefs to realize their best selves, and live their lives with purpose, passion, fulfillment and presence. Sean thrives on seeing, celebrating and facilitating transformation and growth.

Through the Elite Coaching University, Elite Success Systems has built it’s own international coaching community with certified Neurolinguistic Programming experts and I.G.N.I.T.E. breakthrough coaches dedicated to providing personal and business growth to inspire and transform others. Sean’s main focus areas are Personal and Professional Leadership, Communication, Entrepreneurship, Speaking Skills, Sales, Goal Setting and Life Coaching.

Thank you for having the courage to walk out your purpose and for giving me permission to do the same. Thank you for being bold and authentic and transparent. Thank you for choosing your values and integrity over dollars. I'm truly honored for the opportunity to work with you as one of your coaches. This is something that I have dreamt about and to see that it's coming true makes my heart overflow. You've taught me the tools to change my life. Because of that, my marriage has changed for the better, my self esteem is higher, and I have the courage to show up in this world as the real me. Thank you. A million times over. I am forever grateful.

Michelle Moore, North Carolina

What MOST Coaches Struggle With

Confidence. Period. End of story. Don't take your responsibility lightly. You may have knowledge. Knowledge is not confidence. You may have training. Training is not confidence. Confidence is in seeing, doing and experiencing transformation in yourself and others. This is not a conceptual training environment. Until you are transformed in this work - you cannot know what transformation looks like. Join me and transform so you can transform others.

I'm REALLY enjoying the content of your course. It's already improving the quality of my coaching and I've only finished module 3!

Hafsah Adham, Confidence Coach, London, England


Be. Do. Live. This is my personal motto. Amazingly simple. Immensely powerful. Before losing my father to pancreatic cancer, his final words to me were... “BE who you can be. DO what you can do. And LIVE a good life.”


Sean Smith

Sean Smith

Founder - Elite Coaching University

2013’s “North America’s Next Greatest Speaker”, Sean is known for his uncanny ability to move the unmovable. After almost a decade of motivating audiences all over the world, mentoring business leaders and training coaches, Sean has developed a healthy reputation for his authenticity, and his ability to inspire virtually anyone. He can motivate an audience of thousands or inspire an intimate group of professionals. Through his stories, his passionate delivery and his powerful messages, Sean connects with people and gets to the heart of the challenges that limit potential. Sean’s objective is to help create measurable and progressive change in as many lives as possible and he is grateful for his extraordinary ability to communicate and connect with people.

I am Sean Smith. Father and husband first. Teacher and trainer second. I desperately chased my dreams for most of my early adult life, bouncing around from one career to the next, successful but not satisfied. Living in quiet disempowerment and desperation.

When I finally woke up to my purpose and possibility, everything in my world changed. I still study human behavior and search on a daily basis for the tools and techniques to create a life worth living. I find peace and fulfillment in teaching what I learn to anyone who’s on a similar journey of growth.

Inspiring and igniting meaningful transformations in the lives of the people I serve is my passion and my purpose on this Earth and I look forward to exploring, learning and connecting with you.

Why Certification?

Certification is not a requirement. Certification is a tool. Certification is a step toward confidence. Certification means you are committed to your craft and your continuing education. I have a wall full of certifications and each one played a role in elevating my craft. Get certified - but don't stop there. Seek out different types of certifications from different teachers so that you can be the best coach possible. But I caution you to choose wisely.

Sean has a very special gift of explaining things to people in such a clear way. I have learned a lot from him. … Thanks a bunch for all that y'all do to help people grow forward.

Sandy Lyle, Magnolia, TX

Online Training Coursework Includes:

Neuro-Transformational Coaching

  • Foundations of Neuro-Linguistic Programming
  • Tenets of Transformational Coaching
  • Sean's 5 Targets of Transformation

Coaching Strategies

  • The Essential Coaching Foundation
  • 5 Components of a Successful Team
  • Keys to being a Successful Coach
  • Easy-to-Follow Transformational Exercises

Learning the Language of the Brain

  • How the Brain Functions
  • 4 Stages of Learning
  • 5 Meaning Filters
  • The Language of the Unconscious Mind
  • 6 Layers of Human Emotion
  • Clear Compass of Communication
  • Language of Specificity

The I.G.N.I.T.E. Framework

  • Sensory Acuity
  • Creating Instantaneous Rapport
  • Internal Representational Systems (IR)
  • The Importance of Leverage & Permission
  • 16 Components of Commitment
  • 10 Essential Environments
  • Understanding Behavior Patterns

BONUS #1: "The Confident Coach" Audio Collection ($297 Value)

The number #1 reason, BY FAR, that coaches struggle or eventually fail is confidence.  When YOU are the product, the sales & marketing game completely changes.  If you can’t win the confidence battle, building a coaching business will be nearly impossible.

In this program, you'll learn…

  • How & why confidence is the biggest obstacle for you to overcome
  • The difference between self-confidence and self-esteem
  • How to gain your confidence from a never-ending resource
  • The one mindshift that removes 97% of all coaches’ fears
  • Why and when marketing is the absolute WORST thing you can do
  • How to project your confidence onto your prospects

BONUS #2: "Attract and Identify Your Seeker" Marketing Guide ($97 Value)

Clarity in your marketing energy and efforts is critical.  You've likely heard so many people talking about your target market, ideal client, or niche.  But when you make the simple shift from who you are seeking to who's seeking you, you'll notice how much easier sales & marketing become.

Even when people try to identify their ideal clients on their own, they rarely go deep enough to generate the kind of attraction necessary in a world full of marketing noise.  This is the same marketing guide that Sean uses as the FIRST STEP with his VIP clients who pay anywhere from $7,000 to $25,000 for our business coaching.  If you are serious about creating a successful business, this resource is a MUST!


I'm loving this more than I ever expected. The more I listen and re-listen I just want to sit and cry tears of joy for God bringing me here.

Brenda Woodford-Siebert, New Lebanon, OH


Or Pay 3 Easy Installments of $167


This is my fundamentals course. It creates a baseline for my Elite Coaching Certifications. I will teach you the fundamentals of Neuro-Linguistic Programming and the tenets of transformational coaching. I teach how the brain works and how it functions unconsciously. I will explain how it processes information and how we can start to re-program it to release us from our deepest limiting beliefs. The Breakthrough Coaching Certification is a prerequisite for my other coaching certifications programs.

You have taught me that I DESERVE SUCCESS and I HAVE STRENGTHS THAT HAVE BEEN THERE ALL ALONG. I'm finally acting on those beliefs & MY CALENDAR'S FULL!

Audrey Debski, Nampa, ID


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